Build the revenue system behind durable growth.
AGK helps B2B companies turn GTM complexity into disciplined execution — through operator-led advisory, embedded revenue leadership, enterprise deal strategy, and practical sales leadership systems.
(00) / The Problem
Most companies don't struggle from lack of ambition. They struggle as growth gets harder to manage.
Pipeline becomes harder to trust. Forecasts harder to call. Deals require more executive alignment. Managers need better coaching systems. Customer expansion becomes more important. Data exists, but insight doesn't always translate into action.
At some point, more activity isn't the answer.
A better operating system is.
Operator-led advisory & engagement models.
(01) / What We Do
GTM Operating Diagnostic
A clear read on what's working and where execution is breaking down — pipeline quality, forecast process, qualification, manager cadence, deal review rhythm, and customer expansion motion.
Revenue Operating System
Weekly pipeline inspection, forecast cadence, stage-exit criteria, deal review structure, manager 1:1s, and executive reporting — built as a rhythm leaders can actually run.
Enterprise Deal Strategy
Buyer mapping, MEDDPICC gaps, executive alignment, mutual action plans, business case, ROI/COI narrative, competitive positioning, and procurement strategy on strategic opportunities.
Embedded Revenue Leadership
Fractional or interim VP/RVP/CRO-style operating support — pipeline cadence, AE and manager coaching, deal inspection, accountability, and cross-functional GTM coordination.
Leadership & Coaching Systems
Manager coaching cadence, rep development plans, deal coaching, forecast coaching, accountability systems, and career-growth frameworks that compound performance.
Customer Growth & Expansion
Renewal risk inspection, expansion trigger mapping, account planning, sales/CX alignment, and commercial plays tied to product usage and customer sentiment.
(02) / Embedded Revenue Leadership
Sometimes advice isn't enough. You need someone inside the rhythm.
AGK provides fractional or interim VP/RVP/CRO-style operating support — before a permanent hire, during a transition, or while building the sales operating system required for the next stage of scale.
- →Weekly pipeline & forecast cadence
- →AE and manager coaching
- →Deal inspection & strategy
- →Sales process enforcement
- →CRM discipline
- →Executive revenue visibility
- →Customer expansion alignment
- →Cross-functional GTM coordination
Frameworks that operationalize the work.
(03) / Frameworks
(04) / Explore Leadership
Sales leader. GTM operator. Builder of revenue systems.
For CEOs, CROs, boards, and PE-backed operators evaluating RVP, VP Sales, or CRO-style leadership — the operating principles behind how I build and run revenue organizations.
Strategy has to become rhythm
A strategy that doesn't show up in pipeline reviews, 1:1s, forecast calls, and deal strategy isn't yet operating.
Pipeline quality > pipeline volume
Activity matters. Quality determines whether the business can trust the forecast.
Coaching is a leadership system
Good coaching isn't random advice. It's a consistent way to improve judgment, execution, and accountability.
Enterprise deals require orchestration
Large deals aren't closed by enthusiasm. They require mapping, alignment, business case, mutual action, and internal discipline.
Customer signals are revenue signals
Retention and expansion improve when companies convert customer insight into commercial action.
Human performance compounds
People perform best with clarity, standards, support, and a reason to believe their work matters.
(05) / About AGK
An advisory and execution partner for companies navigating growth, market change, and modern go-to-market complexity.
AGK helps founders, executives, and revenue teams define where to focus, how to position, and what operating motion is required to scale with discipline.
We support companies through the full go-to-market arc — from market validation and GTM strategy to revenue design, sales execution, and emerging AI-enabled workflows — bringing practical structure, sharper messaging, stronger commercial discipline, and a clearer path from strategy to measurable outcomes.
We partner across early-stage, growth-stage, and transformation environments to assess market opportunity, define ideal customer profiles, prioritize verticals, sharpen business-impact narratives, improve sales process design, and build repeatable motions for pipeline generation, expansion, and customer growth.
(05.1) / About the Founder
Erik Aberg — operator, coach, and builder of revenue systems.
Erik has spent two decades inside revenue organizations — leading enterprise sales teams, advising founders, executing strategic M&A, and building the operating rhythms that turn growth ambition into repeatable performance.
The thread across every chapter is the same: clarity over noise, system over heroics, and a deep belief that people perform best when the work makes sense and the standards are clear.
"Growth compounds when people, process, data, and leadership rhythm are aligned."
(06) / Evidence
In their own words.
A selection of recommendations from those who've worked closely with Erik across two decades of revenue leadership.
"Erik brings an exceptional ability to architect and optimize the entire GTM motion — land, adopt, expand, and renew — ensuring revenue growth is both scalable and repeatable."
Rich S.
VP of Sales · Former Direct Report
"Erik is an incredible sales leader who is steadfast in increasing revenue. His guidance makes others around him stronger. Any org would be lucky to have someone with Erik's experience."
Sam W.
CX Executive · Former Direct Report
"Erik understood that generating revenue wasn't just about sales — it's about aligning marketing, product, and customer success around seamless, data-driven strategies that accelerate growth."
Julie S.
Head of Marketing · Cross-Functional Partner
"He came onboard and attacked it like a dog getting a steak bone — quickly helping grow revenue 20%+. Humble, focused, and closing deals left and right."
Jason B.
Former Senior Leader
"Exceptional sales prowess and strategic team leadership drove growth year over year over year — a true champion of collaboration between sales and marketing."
Gwyn W.
CMO · Cross-Functional Partner
"He led by doing and was an inspiration to not only his direct reports but to the entire sales team and the company as a whole."
Dina R.
SVP, Operations